Commitment to Syariah Compliant
Ensure ‘Halal and Toyyibun’ in the entire ecosystem of producing Halal aroma flavour from rightful intention, human resource, ingredients, processes, equipment and machines to storing and packaging.
Commitment to Customer Satisfaction
Present personalised service to meet needs of customers, engage proactively with them and address their preferences.
Commitment to Integrity, Quality and Safety
Practice responsible business ethics focusing on Halal integrity, enhancing the quality of flavours, and adhering to safety requirements.
Commitment to Research and Innovation
Explore new ideas in aroma flavour creation and production that could provide product its variety and unique qualities.